Nadya is the co-founder of Utopia, a culture change business that “re-wires business for the age of creativity”, working with brands such as Universal Music, Coca-Cola European Partners and Google. Nadya is also the co-founder of Innovation Social and two diversity networks and initiatives: www.
thegreatbritishdiversityexperi ment.com, which proves diversity leads to greater creativity; and www.thesowhiteproject.com, which drives global media attention to the lack of diverse imagery in communications. In April 2019 she launched the BIMA Inclusion and Diversity in Tech Report, the first report into the experience of diverse individuals in the tech industry. Nadya is on the executive committee of the British Interactive Media Association (BIMA) as the chair of their diversity committee, and on the advisory council of the London Philharmonic Orchestra.