Michelle is an award winning founder of five purpose-led businesses. In December 2016, having spent the year leading Livity, a youth-led creative network bringing brands and young people together, she burnt out suddenly and violently, physically and mentally, experiencing a terrifying episode of anxiety followed by depression. The pyjamas she often found herself unable to get out of became her inspiration. She took the symbolism of “the PJ day”, both good and bad, to help make mental health an everyday conversation. Together with her husband Remi Rough and best friend Susie Moore, she created Pjoys, a new purpose-led, sustainable and ethical pyjama brand. PJs with purpose.